At MTM Products, we help customers from the automotive sector promote and enhance their branding, with solutions that can withstand high temperatures and tough weather conditions.
Our team of experts are on hand to meet your specific requirements, by creating bespoke aluminium nameplates and industrial graphic overlays which are available in a variety of thicknesses, finishes and colours.
A globally recognised automotive brand wanted to replicate old plates from several classic cars that no longer existed, and they needed to look authentic.
Development work was required to master this, with additional processes added, such as having the material nickel plated and powder coated to give an aged effect. After many trials, we managed to successfully supply the plates as requested, and have since supplied more unique products for the customer.
For instance, they also requested bespoke nameplates for their new vehicle range to honour the old model which was launched 30 years prior.
We worked collaboratively with the company, discussing exactly what was needed, from shape and style to adhesion, before visiting their site to see the vehicle and take measurements.
One of the specific requirements on this project was that the plates needed to be slightly rounded to fit properly in the boot door of the vehicle, and the adhesive had to be carefully selected to last the lifetime of the car.
“In order for us to achieve this, our team developed a tool to bend the aluminium, before making a one-of-a-kind jig which mimicked the curve for accuracy and consistency during installation,” said Mark Jones, Head of Business Development at MTM Products.
Many brands in the automotive sector are looking for engaging ways to enhance their branding and stand out from the crowd in marketing campaigns, by launching things such as limited-edition vehicles in partnership with other brands.
We’ve worked on several projects now, which involved creating special plates and replacing original equipment manufacturer (OEM) labels to showcase these brand partnerships, as well as to commemorate events.
“Often, these projects involve us having to ship to multiple dealers and locations around the world in a short period of time. Our design team are always pushing the limits to create concepts that deliver the best possible outcome for the client,” said Mark Niblett, Managing Director at MTM Products.
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Recently, a large global vehicle manufacturer got in touch, because they needed serial plates with numbers on for their production line.
The hope was that the plates would save their employees time, as once scanned, they would know which part was for which vehicle, as well as identify the specific production line they’re required for.
We recommended that they add QR codes to the aluminium plates, as this would allow them to use scanners to track in real time where the parts are as they move around the warehouse. It was also important that we ensured the serialised numbers were easy to read, so as not to cause confusion between 6’s and 9’s, which led to us adding dots to these digits.
Thanks to our bespoke solution, we were able to save the customer an impressive £160,000 on non-productive labour costs, with other exciting work now in the pipeline.
As showcased through our work with other automotive customers, we take the time to understand your business’s unique application, before leveraging our industry-specific and technical expertise to recommend you the most suitable automotive labels.
We understand that you’re looking for flexibility, reliability, and high-quality products. Our team works collaboratively with yours to provide a seamless and painless experience, where we share the same common goal and end result.
If you’d like to find out more about our work in this sector, click here.
